Search Results for: influencers

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.

Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shutoff Google search ads.

This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.

You don’t have to be the kind of person who uses “password” as their password to be at risk of a data breach. And that’s exactly the message cybersecurity company NordVPN aimed to drive home during a live hacking stunt on Oct. 16 in New York, where the brand educated consumers on just how vulnerable […]

For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the […]

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers pull forward their holiday shopping.  

Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.