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Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

By Michael Weissman, chairman and CEO, SYNQY Corp.

To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It’s a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand’s presentation, marketers resort to enticing prospects to take a journey, leaving the site they’re on to visit the brand-owned website where they can receive a richer brand experience. The distraction, diversion and ultimate journey itself has “trained” consumers to act and react in ways that are not always desirable for anyone. But today, technology presents an antidote to the chaos, by providing an alternative to connect the brand and consumer in ways everyone will like.

We’ve known about it since December, but Facebook appears closer to unveiling 15-second video ads on its site. Bloomberg, citing “two people familiar with the matter,” is now reporting that these TV-style commercials will cost as much as $2.5 million a day to reach the social network’s 1.15 billion monthly active users. On Facebook’s second-quarter […]

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]

The average human’s attention span is eight seconds; the average goldfish’s attention span is nine seconds. As astounding as that seems, it’s the foundation of the perceived reality marketers and brands are working in today, as social media channels like Twitter, Facebook, Instagram, Pinterest and Tumblr have taken hold of the collective, shorter attention of […]