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If a picture is worth a thousand words, how many words is a video worth? Try searching for the answer on your favorite search engine and you’ll likely come across mentions of research from Dr. James McQuivey of Forrester Research, which found that a one-minute video is the equivalent of 1.8 million words. With Facebook’s […]

The rumors were true: Today Instagram announced the addition of videos to its popular photo-sharing app. On top of being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that the era of video is surging. Here’s the skinny: Users of the Instagram app can tap on the camera […]

On Monday, Facebook took another step toward achieving its goal of simplifying its ad products by rolling out revamped Page post link ads. “Over the past several months, aligned with updates to News Feed, we’ve enlarged images and the clickable area for Page post link ads on both desktop and mobile,” according to the company’s […]

Tumblr recently made headlines when it was acquired by Yahoo for $1.1 billion. This turned the attention of the content marketing community squarely on the platform, which can be described as part microblogging, part social networking and part animated GIFs, among other things. The site boasted 29.3 million unique visitors in March, according to comScore. […]

A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

If your business wants to dip its toe in the Facebook ad pool for the first time ever, it’s important to get a grasp of the types of Facebook Ads (right column, paired with news, social actions) and Sponsored Stories (in the News Feed, on the right side of the home page) that are available. […]

If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips. Direct-response campaigns on Facebook enable marketers to use pixels […]

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]