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Crafting engaging content through brand communications will remain top of mind for marketers this year.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges.

Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.

Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging.