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Here are three ways marketers can use Facebook to reach more consumers.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?