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As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.