Search Results for: feed

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Here’s the trends in social, tech and digital marketing you need to watch in 2016.

Does paid video search make sense for your organization? Here’s what to consider before investing.

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.