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Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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Digital
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider.Tagged in: -
Digital
Moët Uncorks Decidedly Modern Holiday Campaigns
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Agencies
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Agencies
Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
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Agencies
Getting the Most Out of B2B Tech Videos
Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.
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Agencies
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.