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The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Monday May 9, 2022 After the past week delivered new WNBA and NWSL seasons begin with great fanfare, Reagan Carey, with decades of experience at USA Hockey and with the NHL’s Atlanta Thrashers and NBA’s Atlanta hawks, assumed the helm as the new commissioner of the Premier Hockey Federation. The PHF has made some landmark […]

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Friday April 1, 2022 Las Vegas continued its run as an American sports capital, formally unveiling plans for the neon lights of the city to serve as the backdrop to a new Formula 1 race that will reportedly take place on the Saturday of Thanksgiving weekend in 2023. Las Vegas hosted races in 1981 and […]

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Monday February 28, 2022 There is no doubt that machine learning and customized data tied to streaming will be driving the path forward for greater fan engagement. At the heart of that evolution are a handful of tech companies, one of which is Second Spectrum, founded in 2013 and acquired by Genius Sports in 2021. […]

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]