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By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

Check out these three useful marketing tools for B2B companies.

By Cathy Applefeld Olson The Astronauts, the debut series from Ron Howard and Brian Grazer’s Imagine Kids & Family, is slated to blast off on Nickelodeon Friday, November 13 at 7p. The action follows a group of kids who sneak onto a spaceship and accidentally initiate a launch sequence—with no adults onboard. Imagine co-founder Ron […]

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.