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To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores how AI is reshaping the space, and what’s next for this lucrative, yet slow-moving side of the business.  How must OOH modernize in an increasingly digital and mobile-driven media landscape? OOH has to evolve from being treated as a static, […]

At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.

Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.

Fox Weather celebrated its four-year anniversary Saturday. After launching with a mobile app, website and full-service FAST channel, it has since worked toward an omni-channel experience that encompasses streaming, CTVs, online and linear.

High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.

When the world’s most powerful defense institution declares that “the press no longer roams free,” it’s a revealing example of how even someone steeped in media can misunderstand both a mandate and the medium. In attempting to manage perception through control, the current U.S. Secretary of Defense and former Fox News host, Pete Hegseth, exposes […]

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.