Search Results for: data

ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have

Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.

IN A MOVE SOME MIGHT SEE AS unusual for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented

So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can