Search Results for: data
-
Agencies
Trade Wind Marketing
HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for
Tagged in: -
Agencies
Keep It Clean
BUSINESS DATA REPORTedly degrades about 3% to 5% per month. Whew. That means a third or more of your company’s information on business buyers and prospects
-
Agencies
Beyond Data Cards
ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have
-
Agencies
Database Marketing Goes to War
GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start
Tagged in: -
Listline e-Newsletter 07/29/05
Kippen Publishing has hired Listdata Management Services Inc. to oversee
the subscription file of Spare Time Magazine. This publication targeting
business opportunity seekers has more than 2.1 million subscribers. -
B-to-B List Roundtable: The Privacy Debate
Privacy was one of the hot topics at Direct’s annual business-to-business list roundtable this summer, moderated by consultant Bob Castle
-
Agencies
Case History: Proflowers.com Markets to the Heart
Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right?
Well, yes. But Proflowers.com couldn’t always connect those two dots to predict who would buy gifts on other occasions. But now it can.
Tagged in: