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Listline e-Newsletter 08/24/05
This file names 866,285 moviegoers who paid an average of $25 for
advance tickets to see the film “The Passion of the Christ.” Some
146,316 e-mail addresses are available. -
Agencies
Ty Pennington TXT Sweeps Nets 71 Million Entries
A recent text-to-win sweepstakes by Alltel featuring Trading Spaces star Ty Pennington and a $1 million grand prize received more than 71 million entries from over 600,000 Alltel existing and new subscribers. The sweepstakes, which ran from April 15 to …
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Agencies
LeapFrog Debuts ‘No Ordinary Pen’ with Contest
LeapFrog Enterprises is giving consumers a new reason to surf the Web, launching an interactive Web site to showcase its first ever tween product— Fly pentop computer. Like its name, the Fly pentop computer resembles an ordinary pen, but works as a …
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News Briefs
THE U.S. MARKET FOR GOURMET FOODS AND BEVERAGES: report found that nearly one-fifth of American adults can be considered gourmet consumers, fueling a $41.2 billion industry. The market for gourmet foods and beverages is expected to top $62 billion by …
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Agencies
Hosted CRM Applications Are in Boom Times: Report
Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers
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Listline e-Newsletter 08/23/05
More than 10.6 million consumers who recently altered their dietary
habits are named on the Lifestyle’s Changing Habits file. Eleven dietary
changes can be selected under pyschographics, such as those who reduced
caffeine consumption. -
Agencies
HSBC Using Game Show Theme to Draw Business
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …
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Letters to the Editor
: There is something very fishy about this 100 million figure. I realize the FTC counts individuals, not households, and the number made some degree of sense when it was recently 65 million, about 50% of the total households in America.
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E-mail and Database Top Budget Priorities
A survey of senior marketing executives revealed that one in five companies spends more than 45% of its marketing budget on target marketing. An additional two out of five firms spends 15% to 45% of their marketing budgets on targeted marketing.
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Agencies
AOL Sweeps Tied To Goods Seized From Spammer
America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer’s Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of …
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