Search Results for: data

Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next …

Creating a successful rewards and recognition program can go along way to boost employee morale and retention, yet 89% of for-profit companies earmark less than 2% of their budget toward program maintenance, according to a recent survey by Best …

Dollar Rent a Car is giving consumers something to celebrate as it marks 40 years of services with a sweepstakes, in which one grand-prize winner will take home 2006 Dodge Charger. Consumers can enter the 40th Anniversary Sweepstakes online at …

At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive …

The first U.S. municipality to legally and permanently change its name to “Dish” could be a hero among its residents. That’s because EchoStar Communications, parent company of the DISH Network, will give all the households in that community free …

OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …

It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.

But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.

NCH Marketing Services has formed an alliance with Pinpoint Data to jointly market and deliver coupon security services that help companies better protect their coupon investments. Under the deal, Pinpoint becomes NCH’s designated supplier for coupon coding and verification services.

As a small business owner, one of your most critical assets is your mailing list. You need your mailings to have the best data integrity and delivery possible for every campaign so response rates remain on the rise. However, as your customer lists grow, so do your challenges in ensuring that the quality of information continues. The integrity of your data is not only your best defense against the significant costs of undelivered mail pieces, but also it is the greatest factor in determining whether your lists will prove themselves to be a commodity.

Kroll Direct Marketing Inc. will manage Questex Media Group Inc.’s list
portfolio beginning Sept. 6. There are more than 1 million names on some
30 lists, including master files, e-mail and subscriber lists for 23
trade publications.