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Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …

A District Court judge has tossed out a consolidated class action suit against JetBlue Airways Corp and three other defendants. The suit stemmed from JetBlue’s having turned over passenger records for an airline security test program.

At Direct’s annual business-to-business list roundtable, moderator Bob Castle asked what the future holds for the world of B-to-B.

Archi-Tech This file, containing 27,502 subscribers to this controlled circulation publication, is under new management. Selections: Job function, project type, state/SCF/ZIP Price: $130/M Contact: MeritDirect, 847-492-1350 Verispan’s Pharmacies …

The biggest opportunities for multi-channel marketers are in the online space. Unfortunately, that’s where the biggest headaches are as well.

ConsumerBase LLC has appointed Estee Marketing Group Inc. to manage the
ConsumerBase Hispanic and African-American consumer buyers files. The
more than 1.5 million-name Hispanic list also identifies 9.1 million
buyers and prospects from the last 12 months.

EURO RSCG 4D: Chicago, hired Alan Steele to the new post of president of Euro RSCG Discovery North America, the agency’s research arm. Steele, who joined Euro RSCG in mid-July, will oversee information management strategies, customer analytics and …

Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

TiVo Inc. has lined up five interactive advertising campaigns that will allow viewers to respond to commercials using TV remote controls to request additional information or special offers.

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …