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When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers’ getaway in Napa Valley.

Emboldened by the recent New York City Transit Workers’ strike, I am setting aside this year’s wistful resolutions for the direct marketing industry in favor of issuing a manifesto DMers can present to society in 2006. Happy solidarity, my brothers and sisters! To the barricades!

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

BNP Media has chosen Edith Roman Associates and its affiliate
ePostDirect to manage its postal and e-mail files, effective Jan. 1. The
appointment includes the new-to-market BNP Media Master File with nearly
1.2 million postal records, 954,128 records with telephone numbers and
268,106 e-mail addresses that’s slated for launch on Jan. 3.