Search Results for: data

Congressional Quarterly Inc. has named Statlistics to oversee the
Governing Magazine list, effective Jan. 1. A total of 79,559 active
subscribers and 10,734 former subscribers are available.

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN’s new sports show Pardon the Interruption.

Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.

Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola …

Financial Times has come out with another rant about faulty customer data.
Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off more than a year ago) or incomplete (since when did British citizenship imply an interest in faux-royal carpet slippers?)”

In what is believed to be the first action of its kind under European law, an Internet business owner has successfully claimed damages from a sender of bulk commercial e-mail.

That Fish Place/That Pet Place has hired ProfitCenter Software Inc. to provide Web hosting, fulfillment and online marketing services.

Multibuyers from various sports-related catalogs are identified on the
African Americans True to Sports list. The count is 264,299. The average
unit of sale was $125.

Subway restaurants are helping consumers with their New Year’s resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.