* Heartland and Serenade Music
* InfinityPlus New Retail Cardholders
* East Coast Sweepstakes Responders
* Chef’s Corner
* D&B Canadian Business Lists
* Wizard Trade Show Goodie Bag
* SmartPhone and Pocket PC Magazine
* People in the News
LISTS UNDER NEW MANAGEMENT
Heartland and Serenade Music
Infinity Resources Inc. has retained Direct Media Inc. to manage the Heartland Music and Serenade Music catalog lists. Heartland contains 93,161 last-24-month buyers, while Serenade has 21,904. Acme List Management formerly handled these files.
Selections: Dollars spent (ranges), gender, product, state/SCF/ZIP
Sample tests: Musical Heritage Society, Carol Wright, Country Music Greats (Heartland); Jazz Heritage, The Jazz Store (Serenade)
Price: $105/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com
NEW LISTS
InfinityPlus New Retail Cardholders
Nearly 6 million names are available on the InfinityPlus New Retail Cardholders list. These individuals made a retail purchase with a new credit card. The average monthly hotline count is 450,000. Names are generated via in-store promotions. Women comprise 65% of this file.
Selections: Hotlines, mail order buyers, household income, age range, gender, state/SCF/ZIP
Price: $80/M
Contact: List Place Inc., Bryan Borower at 704-672-3174 or bryan@thelistplace.net
East Coast Sweepstakes Responders
More than 1.8 million names at postal addresses are offered on the East Coast Sweepstakes Responders file. Those listed filled out contest entry cards at kiosks inside shopping malls. Their median age is 46. Many of the contest promotions were done as part of strategic marketing projects.
Selections: Gender, marital status, age, income ranges, credit card type, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com
Chef’s Corner
A total of 609,689 individuals who purchased cooking or kitchen related products have been assembled on the Chef’s Corner master file. The average unit of sale was $50. Most of these individuals are late night TV viewers, average age 33, with a $45,000 average income. Direct response TV, radio and the Internet are the sources.
Selections: Monthly hotline, gender, presence of credit card, product type, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 800-240-3349, ext. 316 or jim@carneydirect.com and Maureen Digan 866-761-5971 or maureen@carneydirect.com
CANADIAN LIST NEWS
D&B Canadian Business Lists
Dun & Bradstreet has selected the Cornerstone Group of Companies to manage its compiled postal and telemarketing lists in Canada. The Dun & Bradstreet French list contains 147,509 private and public businesses. The English language file contains more than 1.4 million records. Corresponding telemarketing files are available and fax numbers can be appended. These files were previously managed in-house.
Selections: Gender, employees, export, import, SIC code, subsidiary, year business started, home business, FSA, province
Price: $165/M Canadian, (postal files); $324/M (telemarketing files)
Contact: Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or emcfadden@cstonecanada.com
NEW INSERT MEDIA
Wizard Trade Show Goodie Bag
Wizard Entertainment Group has started a sampling program targeting attendees of trade shows for individuals interested in comic books, gaming and collectibles. Roughly 75,000 bags carrying no more than two product samples will be distributed annually at shows in Los Angeles, Philadelphia, Chicago, Boston and Arlington, TX.
Price: $45/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
UPDATED LISTS
SmartPhone and Pocket PC Magazine
Thaddeus Computing Inc. has changed the name of Pocket PC Magazine to SmartPhone and Pocket PC Magazine. The renamed file has roughly 125,000 subscribers. Most of these individuals are men, 25 to 55 with a $50,000 or better income.
Selections: Age, gender, recency, state/SCF/ZIP
Price: $170/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
IN THE NEWS
People in the News
Kerri Ann Mulhern has joined Adrea Rubin Marketing as an account executive in the list brokerage division. Mulhern will work on a variety of accounts, including Dr. Leonard’s and Carol Wright.
Bob Lodi is settling in as a senior account executive at DataProducts USA LLC. Lodi previously worked for MKTG Services.
