Search Results for: data

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Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.

American Airlines is celebrating its 80th anniversary with a sweepstakes award a trip for one winner and nine guests to the Bahamas. Starting Feb. 1, consumers can enter the Family Reunion sweepstakes by completing an entry form at Family.whyyoufly.com. …

EBay is running an online contest that gives new parents a makeover, using only goods bought on eBay. The “eBay and Real Savvy Moms Baby Dream Room Contest” will give $2,500 to each of six finalists to redecorate a room, then let consumers vote on the …

Starz Entertainment Group is dangling a $4,000 sweepstakes reward to the viewer who correctly chooses this year’s Academy Award winners. Starting Jan. 31, when the Oscar nominees are announced, viewers choose their favorites for the top six categories …

Covad Communications Group and CompUSA have teamed up to offer Covad’s business-class broadband services in 168 CompUSA stores nationwide. CompUSA will begin selling Covad broadband access services in mid-February, including shared-line DSL (suitable …

WEIGHT WATCHERS INTERNATIONAL: is distributing coupons for Weight Watchers Yogurt in 800 health clubs nationally via the International Health, Racquet & Sportsclub Association, as part of the association’s 10-week “I Lost It at the Club” campaign …

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

Acxiom Corp. reported third-quarter revenue of $347.4 million, up 11 percentage points from $312.4 million a year ago. The Little Rock, AR-based data firm’s net earnings rose from $23.5 million to $27.3 million during the same period. The quarter ended Dec. 31.

The attempt by Justice Department lawyers to gain access to Google search data may have opened an important new front in the war over the security of personal data online. The search powers have generated amazing amounts of revenue for themselves and their shareholders simply by linking ads to the terms users enter for a general search. But sustaining that revenue growth into the future, the industry believes, requires offering users more personalization and more interrelated services, and giving advertisers increasingly better ways to target their ads both demographically and eventually by searcher behavior. That means building ever bigger user databases. But who gets to see those?