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Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.

  Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]