Search Results for: data

Some 453,112 consumers are named on the Showcase Vitamins list. These
direct mail buyers purchased multi-vitamins and dietary supplements.

Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

MeritDirect has assumed management of the Geiger Business Products list.
More than 13,000 buyers from this year are named.

The Direct Marketing Association has introduced two new data suppression services to remove deceased persons and prisoners from lists.

Strategic Asset Purchase Expands Online Lead Generation Expertise and Media Resources

A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers…

A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

May Department Stores Co. has released an enhanced list of credit card
buyers. Some 2 million names are available from July through September