Search Results for: data

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.

TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

  Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies.

Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate.  Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest.  Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]