Search Results for: data

Having trouble keeping track of your customers? You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.

The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes

This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co. have launched CR-Nielsen, a joint venture that will offer Internet audience and advertising services for the Chinese marketplace.

Penton Media, publisher of Direct, has named Joann Kropp in the newly created position, vice president, customer data solutions, with responsibility for generating new revenue streams in list and name-based products across the entire organization. She will be based in the company

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that

With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…

Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…

Testing is the mantra of our industry. Most people recognize its importance in creating more conversions.