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Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.

The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign

As the economy tightens, marketers desperate to reduce acquisition costs are blindly jumping into social media without testing or taking customer behavior patterns into consideration. That is a mistake

Nearly 4 million e-mail addresses are available on this file managed by
Infinite Media. Matching e-mail addresses were appended to business data
derived from public records, bank records, mail surveys, management
interviews and other third-party sources.

In the game of experiential marketing, it isn’t always easy to tell just how many points a marketing company scores with its target audience. Objectives,

Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using

NEW LISTS Addiction Professional Vendome Group has a postal list naming 22,846 subscribers to Addiction Professional magazine. There’s also a file of

Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase

Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More