Search Results for: data
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Agencies
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”
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G2 Elevates John Paulson to CEO, G2 U.S.; Other Staff Changes
G2 Worldwide has promoted John Paulson to CEO, G2 U.S., a new position. In his new role he will be responsible for G2’s 10 U.S. offices
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Listline e-Newsletter 10/15
Lake Group Media Inc. has become list manager for Us Weekly, a celebrity
magazine with 896,056 subscribers -
Agencies
Citibank Sweeps Aims to Draw New Customers
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points
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Indie Mobile Retailers to Get Free Online Ads
Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign
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List Rental Prices Falling: Worldata
Prices of list rentals are declining across the board and — for the first time ever — show a downward trend in every business-to-consumer and business-to-business category tracked, according to Worldata’s Fall 2008 List Price Index.
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Agencies
Milk Board Lets Consumers Pick Next Happy Cow
The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow
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Experian Moves Into Mobile Marketing
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.
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Online Image Recognition Technology Can Target Ads
A Seattle-based Web marketing services firm Eyealike has introduced VisualAd, an automated system for capturing online visual data and targeting ads on social networking and other Web sites.
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MySpace Offers Profile Data for Creating Ads
Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles.