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TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

Americans like to play games on their mobiles phones. And the fact that they don’t like to pay

This week Meet the Broker features Ruben Leon, a broker

Lake Group Media Inc. has been tapped to oversee the Gerber Babies file.
More than 6.4 million households with children are listed. Sources
include mail-in certificates and online registrations. Partners
Marketing Inc. previously managed this list.

An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com

Google and Verizon have been enemies in recent times, as Google lobbied to break the iron grip that wireless carriers have on the access third parties can have to their subscribers.

Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room

Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.

Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.