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Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

Lake Group Media Inc. has been chosen to manage a list of subscribers to Investor’s Business Daily.

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009

Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio

David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.

E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.

American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.

MGI Lists has been appointed list manager for the American College of Chest Physicians.

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

Black Friday really was a mixed bag for online retailers, according to Coremetrics tracking data.