Search Results for: data

Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy

For those who’ve always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors’ Icehouse beer

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators

NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an

Only a few short years ago many direct marketers used recency, frequency, monetary and other models to decipher purchasing patterns and applied the findings

The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from

There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element

MeritDirect recently took over management of the Toy Shop magazine subscription list for the Krause Publications division of F+W Media.