Search Results for: data
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Data-Driven Thinking
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […]
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Digital & Technology
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
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Branding/Marketing
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
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Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]
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Social Media & SEO
From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last
In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.
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AI
What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots
Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?
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Data-Driven Thinking
Balancing Accuracy, Richness And Scale For Effective Audience Targeting
Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation […]
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan
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Data-Driven Dominance: Mastering Marketing With Precision Data
How to Implement a Database Audit, Cleanup and Maintenance Plan