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DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

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Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.