Search Results for: data
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Mobile
Citi Targets Tablet Banking App to Kindle Fire
Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.
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Agencies
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
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Data & Analytics
Early Return (Visitors) in the Online Race
Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.
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Toynk Toys Experiences Online Success Using Marketplace Optimization Techniques From Zoovy
CARLSBAD, CA–(Marketwire – Mar 20, 2012) – Zoovy today announced that Toynk Toys has increased online sales using techniques from Zoovy’s marketplace optimization™ (MpO), a methodology for studying and adjusting data to best match the ranking algorithms used by marketplaces to select…
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60% of Social Networking Audience Follows Posted Link to Website
“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.
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Google: 81% of Search Spend Share in Q4 2011
Econsultancy recently released its latest “Internet Statistics Compendium,” a mega-roundup of stats and market data regarding online marketing, e-commerce, the Internet in general and more.
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Is Social Really Going to Kill Search
Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…
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Data & Analytics
Five Wrong Turns in Multicultural Marketing and How to Make Them Right
Here are five wrong turns we
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Email
Email Inbox Placement Rates Decline 6%
Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path’s most recent Global Email Deliverabilty Benchmark Report.
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Agencies
Chief Marketer Listline March 19
Files featured this week include Future Graphics Consecutive Form Printing and Design Group, State Nursery Tree Buyers, HomeCare Magazine and American Free Press Book Buyers & Inquirers.