Search Results for: data
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Agencies
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
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China Outpaces the U.S. in New iOS and Android Device Activations
According to new data from Flurry, China now leads the U.S. in new iOS and Android device activations, an occurrence that’s been months in the making.
China exhibited year-over-year app session growth of 1,126 percent in the first…
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Click2Call Network Launches Integrated Platform That Will Send Mobile Call Traffic to Inbound Call Centers
(New York, NY – March TK, 2012) — Click2Call Network, a click to call network that drives only mobile based traffic, has launched its integrative platform that will drive mobile call traffic to inbound call centers. The announcement was made by Phil Friedman, Click2Call Network CEO and Eyal Vadai…
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The Week in Review
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Agencies
Synonym-Aided Search Boosts Guess’s Website Performance
Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.Tagged in: -
Agencies
E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities
Six tips to improve your gift card marketing efforts and three new uses for the cards.
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Data & Analytics
Groupon Offers Loyalists Access to Exclusive Deals
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
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A Fresh Perspective on the Creative Process: Q&A with Alcone’s Peter Viento
The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.
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Chief Marketer Listline March 26
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:
· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online6FigureJobs.com Postal – Executive & Business Professional Job Seekers
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Agencies
Real-Time Customer Feedback is the New Focus Group
Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.
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