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TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested […]

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

According to the National Retail Federation (NRF), $12.7 billion will be spent on Father’s Day this year, with nearly 1 in 3 shoppers saying they’ll shop online this year.

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google’s index.

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There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On…

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.