Chief Marketer Listline July 30

Posted on by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Downhill Skier
This file contains a list self-reported skiing enthusiasts that has been generated from a variety of sources. Many travel, and plan their winter vacations early.
Universe:  5.7 million
Price:  $50/M
Selections:  Email address, phone, age, children, dog owner, geography, hosehold size, income, mail order buyers
Contact: Total Data Solutions, Mark Hammar,, (978) 686-2311

Dual Income No Kids (DINKs)
As America changes and we evolve to accept varying definitions of a “family”, the household with dual income and no children is an increasing share of the US population. These households have chosen not to have children and that fact means they have more disposable income. The list is sourced from a variety of self-reported mediums, including web registration forms and questionnaires.
Universe: 9.2 million
Price:  $85/M
Selections:  Hotline, interests, age, dwelling size/type, ethnicity, gender, geography, household income, lifestyle, marital status, phone number
Contact:  One Source Direct Marketing, Eric Appel,, (877) 975-0005

Home Profit Business Opportunity
These individuals have visited to learn to make money working from home in their spare time. They want to set their own hours and be their own boss.
Universe: 2.6 million
Price:  $95/M
Selections:  Three-, six-month visitors, email addresses, age, gender, phone numbners, SCF, state, ZIP
Contact:  American Name Services, Wendy Harwood,, (801) 235-8061

The Home for Little Wanderers
These donors give to ensure the healthy behavioral, emotional, social and educational development and physical well-being of children and families living in at-risk circumstances. Donors believe in the right of all children to be safe, nurtured and developed to reach their full potential. While national in scope, the Home for Little Wanderers is based in Massachusetts. The file is available on an exchange-only basis, and is limited to the greater Boston and eastern Massachusetts area.
Universe: 16,421
Price: Not applicable
Selections:  Gender, state/SCF/ZIP
Contact: Specialized Fundraising Services, Emily Wood,, (864) 579-7755 x133

Women’s Running Magazine
Women's Running magazine has the stories, advice and inspiration to keep readers motivated and running strong. Women's Running magazine is for intelligent, successful, female runners who use running to balance and enrich their lives. These readers want to run smarter, eat healthier, lose weight and stay motivated for their next run. The list has been generated from direct mail sources.
Universe:  28,777
Price:  $110/M
Selections:  Active subscribers, former/expired subscribers, gender, paid, source
Contact:  RMI Direct Marketing, Carol Forbes,, (203) 825-4634

Chris DeMartine ( is director of business development at NextMark.


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