Search Results for: data

U.S. Bank is rewarding its most loyal check-card customers with

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi’s Health Product Buyers.

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

Cutting direct mail completely out of marketing plans isn’t the most effective way to go.

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.