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Agencies
2012 PRO Award Finalist: Alcone for LG MobileComm USA
Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.
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2012 PRO Award Finalist: MSL New York for Procter & Gamble
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.
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2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.
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Agencies
2012 PRO Award Finalist: PGW Experience for PepsiCo
2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”
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Agencies
2012 PRO Award Finalist: Tenthwave for eBay
2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.
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2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.
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2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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Agencies
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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