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Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.

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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick’s Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited