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Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.

Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

Now may very well may be the time for marketers to take a look at this ethnic market

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

7UP has formed a deal with Alianza de Futbol to launch the Sue

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.