Chief Marketer Listline August 27

Posted on by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

CoolSavings Members Mailing List
Members join to receive daily deals, discounts and coupons for groceries, health and beauty, electronics, apparel, dining, entertainment, home merchandise, gardening, pet products, travel items, as well as products and services specific to the household; senior, pre/postnatal, engaged marketplaces. Other membership benefits range from rebate offers to plan-a-meal recipes with discount coupons on ingredients and where to purchase them on sale for more savings. Members can also sign up to receive free products and take surveys that offer incentives and rewards.
Universe:  9 million
Price:  $90/M
Selections:  Weekly, monthly, three-month hotline, email, direct mail buyers, coupons, incentives/free stuffs, survey/opinion, demographic, lifestyle, age, catalog buyers, credit card, donor, ethnicity, gender, homeowner, magazine subscribers, marital status, net worthy, presence of child
Contact:  Key Marketing Advantage, Sarah Jackson, sarahj@keymarketingadvantage.com, (203) 744-9011 x110
Datacard:  http://lists.nextmark.com/market?page=order/online/datacard&id=346764

Elektor
Elektor aims at inspiring people to master electronics at any personal level by presenting construction projects and spotting developments in electronics and information technology. Analog and digital, computers and software, microcontrollers and embedded and test and measurement are just some fields of interest covered extensively every month. Elektor is an independent electronics magazine with an in-house design laboratory.
Universe: 4,402
Price:  $150/M
Selections:  State/SCF/Zip
Contact:  Statlistics, Scott Perillo, s.perillo@statlistics.com, (203) 778-8700 x132
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=350845

FragrenceNet.Com Package Insert Program
This program represents shoppers from FragranceNet.com, the leading online retailer of discounted genuine brand-name fragrances and beauty products. For the remainder of 2012, insert opportunity quantities range from 86,500 in September to 224,500 in December. The FragranceNet.com customer profile is a high-income individual and fits the prime demographic for purchase of upscale beauty care products.
Universe: 1.4 million
Price:   $60/M
Contact:  Adrea Rubin Media, Joe Frick, joef@adrearubin.com, (646) 487-3768
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=348504

Petcare Rx.com Mailing List
PetCare RX.com is an online pharmacy for pets.  Pet products sold include those for, dogs, cats, birds, fish, reptiles, and much more. PetCareRx doesn’t charge a membership fee. It offers items at up to 50% less than owners pay at their veterinarian.
Universe: 76,203
Price: $90/M
Selections:   Zero-two month cat, dog product buyers, one-, three-, six-month hotline, amount spent, gender, geographic, product.
Contact: Belardi Ostroy, Brook Jacobson, brookj@belardiostroy.com, (212) 381-1735
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=322593

Sheed & Ward
Sheed & Ward is a long established Catholic book publisher which is very active with its mail order catalog. The Catholic Book Publisher Sheed & Ward list is comprised of their direct mail buyers of religious CDs, Videos and Books. The individual consumers in this list range from religious leaders, local clergy and laity as well as faith based consumers who wish to enlighten their lives.
Universe:  14,976
Price:   $90/M
Selections:   Age, credit card holders, donates to charitable causes, families with children, gender, geographic, income, internet buyers, magazine subscribers.
Datacard: Byrum & Fleming, Janet Byrum, jan@byrumfleming.com, (800) 850-1711

Chris DeMartine (http://www.linkedin.com/in/chrisdemartine) is director of business development at NextMark.

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