Search Results for: data

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

As mentioned in Part 1, also in this week’s edition, almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we tried not spend too much time on the amazing buyers and brands who attended or the fantastic […]

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]

Last night, I was invited to join a dinner hosted by DoublePositive’s Sean Fenlon. At the table sat an impressive, if not quite mixed, group of interactive CEO’s. Some on their first company, others leading ones they’ve spent tens of millions of dollars or more acquiring. Somewhere in between a discussion about the punishment levied […]

Those in performance marketing operate in an interesting world. It’s all about scale – more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an ideal world, every lead would turn into a customer. It would make for a simpler world, but it doesn’t scale. And, when you get […]

One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something […]

That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.