Search Results for: data

To be relevant, brands need to add dimensions of time and context to their customer interactions.

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his […]

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

Lists featured this week include National Review and Coverking Package Inserts.

Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February, […]

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder […]