Search Results for: data

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]

Edo Interactive, a company that helps advertisers run card-linked offers, has put together an infographic that helps marketers better understand what kind of reach $100,000 actually buys across various channels. The presented information not-so-quietly makes a case for edo’s line of work, but it pulls together data from various resources and presents a helpful overview […]

Lists featured this week include Dover Saddlery and Camp Business Magazine.

Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

Job search portal CareerCast.com just released its new report on the 8 best marketing and advertising jobs.

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.