Search Results for: data

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

How do you fairly compensate affiliates for their role in the various touch points customers encounter during their purchase path? This is the lingering question that remains for the performance marketing industry today. It’s also a question that’s becoming more relevant as companies become omni-channel, according to Rick Gardiner, CEO of iAffiliate Management, writing for […]

NEW YORK & ATLANTA, March 28, 2013 – Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America’s largest local search, advertising and media company, now offers Yext’s PowerListings product to enterprise customers, […]

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

Lists featured this week include Flying Adventures Magazine and Bowhunt America.

There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to […]

LeadsCon, a conference for all parties involved in the multifaceted world of lead generation, just finished its West Coast show in Las Vegas, which took place March 18-20. The first day of the event was dedicated to the Buyers Summit, offering a full plate of information exclusively for those in the business of buying and […]

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.