Search Results for: data

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

Social media is sexier than email and organic search, but when it comes to e-commerce customer acquisition, sexier doesn’t mean better. According to a report from Custora, email marketing has become a more effective tool for e-commerce companies in the past four years, while Facebook and Twitter have lagged behind. Custora’s first ever “E-Commerce Customer […]

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.