Search Results for: data

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a […]

For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.