Search Results for: data

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads […]

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

Businesses are increasingly investing in tablets for employees instead of replacing existing…

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –