Search Results for: data

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

Webinars have an image problem with B2C marketers—here’s why that needs to change.

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.