Search Results for: data

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

SEO should now stand for search experience optimization, to account for users’ higher expectations.

Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Lists featured this week include Countryside Publications and Creative Kidstuff.

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]

Social media feedback is plentiful, but it’s also unstructured and sometimes difficult to apply directly to a company’s day-to-day operations. This is the challenge newBrandAnalytics (nBA) aims to resolve for restaurants, hotels, retail businesses and government agencies. To learn more about how social media data can be turned into actionable insights, we spoke with Kam […]

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.