Search Results for: data

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.