Search Results for: data

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Lists featured this week include BookSpan, Sharper Image and Information Week.

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.