Search Results for: data

Monetate, a company offering conversion and optimization solutions for brands, has created an infographic detailing the ins and outs of responsive design and how to tell if your business is ready for it. “The ever-increasing amount of platforms and screen sizes means that not all websites will render optimally on every device,” Monetate notes in […]

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

Machine translation technologies impact across five key areas in global marketing organizations.

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Some 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata.

If you’re using a last-touch attribution (LTA) model to measure the value of Facebook advertising, you’re undervaluing that channel by as much as 30 percent. This is the major finding of a new study from Kenshoo, “Quantifying the Impact of Multi-Touch Attribution: Spotlight on Facebook,” which analyzed clients’ live campaign performance data across multiple digital […]

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.