Search Results for: data

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

Here are four ways you can break down internal and external silos by priming both the communication and execution channels.

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

Lists featured this week include Casual Living Magazine and Highlights Hello.

Lists featured this week include MyTwinn and Discount Dance Supply.

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]