Search Results for: data

This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.