Search Results for: data

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Goal setting and forecasting is essential in creating a successful digital marketing budget.

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

Engagement should be instant for mobile campaigns in order to capture and convert leads.

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

Here’s how to get started finding common ground and improved communications between marketing and sales.

Here are five ways to use technology to make data collection and lead gen more fun—for everyone.