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In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.