Search Results for: data

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

As the technology to showcase it improves, so does the use of video as an engagement device in email.

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional