Search Results for: data

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.