Search Results for: data
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Agencies
Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
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Agencies
Chief Marketer Listline July 15
Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Agencies
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
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Data & Analytics
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
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Agencies
Chief Marketer Listline July 9
Lists features this week include SHAPE America and HVAC and Plumbing Product News.
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Data & Analytics
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.
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Agencies
Why Engagement Leads to Revenue Growth
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
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Agencies
Three Tips to Enable a More Effective Mobile Salesforce
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
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