Search Results for: data

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Look beyond the flood of big data to create models relevant to more targeted online media buys.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.