Search Results for: data

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.

This report on four market leaders includes case studies each with advice for other marketers to follow.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.