Search Results for: data

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

How marketers can improve the results of events through data collection, attendee types and behavior and more.

Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.