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Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.

Here are six ways that marketers can improve their customer’s experience on their websites.

Location based data is paving the way for innovation in marketing on a local basis.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

Learn three ways the Internet of Things will improve marketing.

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Here’s four tips for making the most out of measurement in a multi-device world.