Search Results for: data

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

“The more you tell, the more you sell” is still the mantra for many direct mailers.

The LeadsCon New York call for B2B and B2C speakers is open.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.