Search Results for: data

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Lists featured this week include New Hampshire Public Television and Elite Bakers.

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.