Search Results for: data

New report details paid, earned and owned social media trends for the first quarter of 2014.

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.