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Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

Lists featured this week include Save the Chimps and Studio Live Design.

The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.

Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.

Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.

Should location really be at the center of your mobile targeting and media delivery strategy?