Search Results for: data

IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.

Lists featured this week include American Association of University Women Donors and Stirista.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Anheuser-Busch made a memorable impact with its “Puppy Love” Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Check out these 7 top benefits of content marketing videos.