Search Results for: data

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

Are you getting the lead generation and sales engagement you want from your gated content?

Lists featured this week include ASPCA and Coldwater Creek.

Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.

IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.

Lists featured this week include American Association of University Women Donors and Stirista.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.