Search Results for: data

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

Lists featured this week include Hospital Administrators and Hartford York.

Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.